Brand Vision: Expand iSHINE yoga into a full-service lifestyle wellness brand owning a trusted voice and space in the health and wellness world

Design Strategy: Conceptualize and develop a brand equity system with a unique and ownable purpose, voice, character and visual identity system that elevates iSHINE into a holistic health brand. Bring system to life visually and verbally throughout all print, digital and environmental touchpoints.

Role: Brand Strategy, Equity and Visual Identity Development, Print & Digital Design Execution