GILLETTE VENUS SUPER PREMIUM LINE

Objective & Vision: Elevate Venus from a functional shaving brand to a desirable beauty brand. 

Design Strategy: Develop design theme inspired by 'gifts of the sea' brand equity and leverage enhanced product and packaging printing techniques to create a unified but differentiated lineup of products that uses design-only innovation to warrant super premium status.

Role: Visual Identity and Design Theme Development, Packaging Design Direction, Product Graphics