GILLETTE VENUS DIGITAL VISUAL IDENTITY

Objective & Vision: Build Venus as an iconic brand—to be the most recognized and sought after shave care brand women love and can't live without. 

Design Strategy: Inspired by a new brand architecture and packaging design system, develop a digital brand identity system for Venus that connects all online and offline brand content and creates an engaging, relevant and globally consistent brand experience. 

Role: Global Design Direction, Visual Identity Development, Photo Art Direction

Link to live Gillette Venus site