Objective & Vision: Open a destination restaurant in Indianapolis's Warehouse District that quickly becomes a staple in the city's dining scene and the go to place for high-quality foods, unique flavor combinations and incredible ambiance. 

Design Strategy: Develop brand equity and a visual identity system for Chop 7 restaurant that differentiates from other traditional steakhouses and brings to life the unique concept of offering a limited menu of only 7 cuts of meat.

Role: Visual Identity Development, Branding, Design Execution