Objective & Vision: Expand brand reach, drive relevance and engage point-of-market-entry girls establishing a relationship with them to ensure Always is their preferred feminine care brand as of the moment they enter their journey into womanhood.

Design Strategy: Refresh the Beinggirl website and develop new digital tools and features that 'edu-tain' and provide complex information in a digestible, engaging and teen-relevant way.

Role: Global Design and Creative Direction