Objective & Vision: Engage point-of-market-entry girls and establish a relationship with them to ensure Always is their preferred feminine care brand as of the moment they enter their journey into womanhood.

Design Strategy: Develop a new brand theme, story, character and visual identity system for the Global Always teen architecture pillar that is relevant to and inspired by real girls and delivers consistent, integrated brand communications wherever Always appears.

Role: Global Design Strategy, Design Direction, Packaging Design, Product Graphics, Visual Identity Development