Objective & Vision: Breakthrough the feminine care category with a relaunch of Always Infinity that drives trial and gets more women to notice, care about and try the Infinity pads.

Design Strategy: Create a new, disruptive visual identity system for and campaign that drives buzz within the category and communicates the science and innovation behind the Always Infinity product in a way that is relevant and meaningful to women. 

Role: Brand Architecture Development, Brand Theming and Positioning, Visual Identity Direction, Packaging Design