ABOUT ME

I love brands—great brands. The ones that connect emotionally, stand for something so powerful and do stuff so cool it's remembered and talked about years after launching. As a creative, this is what fuels me and what I work for everyday—to build more inspiring and emotionally engaging brand experiences.

With a background in both journalism and visual communication design, I believe the best creative work comes from the best strategy, and the best strategies start with investigation, conversation and a deep understanding of the consumer. Whether I'm developing a branding strategy for a billion-dollar global skincare brand or creating a visual identity system for a local non-profit, this is how I approach all my work.

I currently work full-time as a Senior Design Manager and Art Director for the growing, online home e-retailer Wayfair. As an in-house creative leader, I get to tap into both my journalistic and artistic sides daily, bringing customer insights to life through visual, verbal and written story-telling. I create new strategies for expanding the brand across all digital platforms and delighting customers throughout their entire experience with our products—from shopping our site online to enjoying it in their homes. 

I live in Boston, but am a Cincinnati, Ohio native and Mid-Westerner at heart. I love cornhole, camping, backpacking and college football tailgates as much as I love a good pair of Stuart Weitzman heels and a terrible episode of Bravo reality TV. When I'm not in the office or on the road, you can usually find me outside running along the Charles (unless it's mid-February) or eating at one of my favorite neighborhood restaurants in the South End. 

reach me: corey@coreymkelly.com // 513.319.3819

EDUCATION

Bachelor of Fine Arts // 2011
Visual Communications Design; Art Academy of Cincinnati; Dean’s Honors List
Bachelor of Arts // 2007
Journalism; Business Minor; Walter Cronkite School of Journalism; Arizona State University; Summa Cum Laude


MASTERY

  • Design Direction // Expertise leading the creative development and execution of brand equity systems that bring to life a brand’s purpose, beliefs and values
  • Brand Building // Passion and understanding for how to translate deep consumer insights into creative brand building solutions and inspire future brand vision work
  • Team Leadership // Experience managing, inspiring and collaborating with multi-functional teams and external agency partners to build strong team relationships and develop a positive work culture
  • Communication // Effective communication and persuasion skills from regularly presenting to diverse audiences and President-level management
  • Design and Technical Skills // Excellent typography, composition and photography skills; Fluency in Mac OS, Adobe Creative Suite, Keynote, digital and printed design systems and limitations


EXPERIENCE

Senior Art Director/Design Manager
Wayfair // Boston, MA // 2016-Current
Lead digital design and branding strategy from growing e-commerce retailer

  • Direct design and creative development of Wayfair brand identity
  • Lead design innovation strategies for enhancing consumer experience across desktop, mobile web and app
  • Lead, manage and build team of visual and UI/UX designers
  • Partner with product management, engineering and marketing to develop new features for desktop and mobile websites
  • Assist with hiring and growing internal Wayfair creative team

Senior Brand Identity & Innovation Design Manager
P&G Ventures // Procter and Gamble, Boston, MA // 2015-Current
Led creative brand development and design strategies for new personal care brands  

  • Guided development of brand equity systems for new beauty brands including brand character, purpose, story and design theme
  • Established visual design principles for iconic assets including tone of voice, photography style and typography
  • Led design team and agency partners managing large global budgets and complex artwork timelines


Senior Global Brand Identity Design Manager
Gillette Venus // Procter and Gamble, Boston, MA // 2013-2015

Directed design of Venus brand expression and visual identity system

  • Led design direction and execution of new, globally consistent Venus.com website, mobile app and social media strategy
  • Managed packaging design and all in-store materials for 2016 product launches
  • Directed the redesign of global shave preps packaging managing design from concept to final artwork execution


Senior Global Brand Identity Design Manager
Always/Whisper // Procter and Gamble, Cincinnati, OH // 2011-2013

 Led brand identity design for Global Always Infinity and Always Discreet

  • Managed North America, Europe and Asia design teams in execution of all creative content for new, premium product launch, Always Infinity
  • Developed visual identity design guidelines and execution of in-store, print and digital content for Always Discreet 
  • Led global, digital design work and refresh of Always.com website 
  • Led design thinking sessions and workshops inspiring future megabrand vision and product development work


Brand Identity Design Coop
Always/Whisper // Procter and Gamble, Cincinnati, OH // 2010-2011

Managed design of Global Always Teen programs and Beinggirl.com

  • Led brand strategy and directed design of all global Always teen marketing materials
  • Guided design strategy and final execution of new Beinggirl.com website and enhanced digital content

 

Media and Communications Manager
RedTree // Cincinnati, OH // 2008-2010

Developed and managed all internal and external gallery communications

  • Wrote and managed all press releases
  • Developed and managed social media communications
  • Designed and wrote copy for all printed and digital marketing materials

 

Freelance Designer
Corey Kelly // Branding & Identity // 2009-2016
Develop brand strategies and visual identity systems for small business clients

  • Conceptualize brand positioning, develop visual identity systems and design printed and digital brand communications


COMMUNITY

Volunteer Coach and Site Leader
Girls on the Run //Boston, MA // 2014-Current
Coach a group of 3rd-5th grade girls teaching them about goal setting, nutrition and dealing with social issues through adolescence

Mentor
Big Brothers Big Sisters // Tempe, AZ and Cincinnati, OH // 2005-2012

Mentored adolescent girls in the development of social, educational and personal goals